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卖完就闪的“快闪商店”

浏览次数:发布时间:2016年10月25日

  卖完就闪的“快闪商店”

  

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  你常在为穿搭苦恼吗?或是常买不到独特而个性的服饰吗?那就去pop-up boutique(快闪精品时装店)看一看吧!“快闪商店”(pop-up shop)的独特之处就在于它没有固定的店面,迅速卖完就闪,在欧美很受欢迎。

  Pop-up retail, also known as pop-up store/shop or flash retailing, is a trend of opening short-term sales spaces popular in America and Europe.

  “快闪商店”(英文表达为pop-up retail或pop-up store/shop或flash retailing)是在短时间内开张的一种商店,在欧美很流行。

  A pop-up retail space is a venue that is temporary: the space could be a sample sale one day and host a private cocktail party the next evening. The trend involves "popping up" one day, then disappearing anywhere from one day to several weeks later.

  “快闪商店”的店铺是临时租用的,今天这个店铺在做样品特卖,明天晚上可能就在举行私人鸡尾酒会了。某一天突然开张的“快闪商店”,在一天或几周后就会消失得无影无踪。

  They are often used by marketers for seasonal items such as Halloween costumes and decorations, Christmas gifts and Christmas trees, or fireworks.

  “快闪商店”通常卖季节性物品,如万圣节的服饰和装饰品、圣诞礼物、圣诞树,或烟花之类。





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